Sample Chapter
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Table of Contents
Preface What is this book about, anyway?
- Fundamentals The bedrock of credibility
- Motive
- Validation
- Commitment
- Case study
- Ethics Trust, honor, and loyalty
- Doing the right thing
- Fairness
- Accountability and responsibility
- Competition
- Case study
- Vision and Focus Seeing farther than others . . . clearly
- The story
- Clarity and focus
- Business plan
- Replicability, systems, and processes
- Case study
- Domain Knowledge Not who you know, but what you know
- As employees
- As managers
- As owners
- Case study
- Infrastructure Can you handle it?
- Sales
- Delivery and support
- Makeshift methods
- Case study
- Partners and Suppliers A network of strength
- Legal
- Accounting
- Technology
- Resellers
- Other suppliers
- Case study
- References Who can I call?
- Lighthouse accounts
- The pyramid game
- Jumping the industry chasm
- Case study
- Media Outlets Spinning fame and fortune
- Media basics
- Electronic
- Print
- Radio and television
- Other venues
- Case study
- Management Teams The magnificent seven
- Titles and responsibilities
- Building a dream team
- The top job
- Number two
- The rest of the ensemble
- Case study
- Boards and Investors Meet your new bosses
- Investors
- Directors
- Advisors
- Case study
- Analyst Coverage Supreme supporters, ruthless critics
- Analyst basics
- Get ready, set, go
- Leveraging analyst opinion
- Case study
- Size and Age Mass thats critical
- Age
- Location, location, location
- Reach and bulk
- Mergers and acquisitions
- Case study
- Financial Stability The ultimate catch-22
- Early stage
- Mid stage
- Late stage
- Case study
- Conclusions Got it?
- Beyond critical mass
- Dependence
- To quit or not to quit?
- Case study
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